Friday 22nd

Forum 1. TELEVISION 2.0 The Future of TV

filmbase 10.00 - 11.15pm

FOCUS:

In television, the business model since the first analogue networks were built was simple: produce programs, broadcast them across a national network of owned and affiliated stations to a mass audience, and sell access to that audience to advertisers based on viewership.

Today, however, the situation is much more complex — and is likely to become more complex still. What was previously considered "television content" is being burnt onto DVDs, time delayed by Personal Video Recorders (PVRs), broken into fragments, piped on demand over the Internet, downloaded into mobile devices and syndicated around the globe. Such changes are having a profound effect on the structure, dynamics and future of the global broadcast television industry, both private and public.

How will this effect the type of programmes being made and commissioned, Are we entering a time; where genres are evolving with a new fluidity between art, design, film, TV practices and platforms, where commissioners are looking to grass roots producers and the tyranny of TV scheduling may be a thing of the past.

This forum will investigate the impact of; Digital TV (satellite, Cable, DTT), Mobile TV  (DVB-H, MMBS, DAB etc.), Interactive Mobile TV, IPTV and the next generation set top boxes. What is an IPTV application? (BT Home, Joost, Babelgum) What happens when Telcos become broadcasters? How does advertising work in On Demand scenario? How are the film and TV industries responding to the challenge? (alliance Atlantis on Joost)

Link to Forum Page

Discussion led by Steve McCormack – Wildwave Digital Distribution

With:

Sheila De Courcy - RTÉ Young Peoples Programme

Campbell Scott - Director of Consumer Solutions, Eircom
 

Karl Ahern - Head of TV and Video, O2 Ireland.

Chris O Hearne - Babelgum

  More Speakers to be Announced